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Press Release for Project Launch
November 16, 2005 - Are you
looking for a year-round hideaway that’s off the beaten path yet close to
the services you need? How about a rustic summer cottage by the shore, a
maintenance-free bungalow in a friendly neighbourhood, or a modern condo by
the marina, all at very affordable prices? That’s what Manitoulin Island in
Lake Huron is asking southern Ontario with its new “Manitoulin Living: Come
Home to the Island” campaign, being publicly launched November 30.
“Our market is largely Northeastern and South-western Ontario, but we’ve
already had inquiries from not only across Canada but from as far away as
Europe,” explains chair of the Manitoulin Living Steering Committee Richard
Stephens. “People who live here know that there is something special about
Manitoulin, and its not just that its the largest freshwater Island in the
world and part of the Niagara Escarpment. Really we are just
capitalizing on the trend that has some people moving out of larger centres
looking for a more human pace of life, whether for their retirement or to
work over the internet. For example,
statistics show a
significant out-migration of long-time Canadians from major cities like
Toronto.”
“We’ve put a lot of research into our marketing strategy and materials in
order to target our efforts,” says Arik Theijsmeijer, Project Coordinator
for Manitoulin Living. “Manitoulinliving.com describes the high
quality of life in our friendly communities where you can get involved, find
the services you need, find or build a dream house, and we’ve even posted
testimonials and photography slide shows to the website. The safe, small
communities, friendly local business, clean water and air, art galleries and
concerts, outdoor recreation opportunities like golfing, hiking, biking and
sailing, all this taken together offer an amazing quality of life. The Dark
Sky Sanctuary is another project on the Island showing the efforts we are
going to to preserve the character of this special place while working for
healthy community development.”
Algoma-Manitoulin-Kapuskasing MP Brent St. Denis has put his support behind
the project, saying “projects such as this showcase our exceptional way of
life and are tremendously important to our economic, social and community
development.” FedNor and Service Canada (formerly HRDC) are funding the bulk
of the campaign, though it is also a unique partnership between local
municipalities, realtors, developers, and retailers.

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